Ice Cream & Donut Shop Interior Design -
Camden Market, London

Project Overview
Studio RUUM was commissioned to design a vibrant dessert shop within Camden Market that would reflect the playful identity of the Pezzo Donut brand while creating a memorable customer experience.
The aim was to transform a compact retail space into an engaging environment that encourages customers to explore, interact and share their visit through social media.
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The Challenge
The space needed to balance strong visual impact with practical customer circulation and efficient staff workflow. Every element had to maximise the available floor area while creating an exciting destination within one of London's busiest markets.
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Our Design Solution
We developed a bold interior concept featuring colorful finishes, statement installations and carefully planned lighting to enhance the customer journey. Every design decision was made to reinforce the brand identity while maintaining functionality behind the scenes. The final design creates an energetic environment that attracts attention from passing visitors and encourages repeat customers.
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Services Provided
• Interior Design
• Brand Experience Design
• Space Planning
• Lighting Design
• Material Selection
• Site Coordination
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Result
The completed project successfully combines creativity with practicality, delivering an immersive customer experience that reflects the personality of the brand. The project later received international recognition through the LIV Hospitality Design Awards.

 

Planning your next hospitality project?

Whether you're opening a café, restaurant or retail space, Studio RUUM creates interiors that combine functionality with memorable customer experiences.

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